Okay, if you didn’t know yet.. Google Adsense is a platform for publishers to put up ads next to their digital content – like articles on their website or videos on YouTube.
Every time an ad that Google shows within an article on your website is clicked, they share a small ad revenue paid by the advertiser to you, the content owner.
Here’s an example of an ad:
But while building MFA sites (made for Adsense) sites back in 2010 can be highly profitable, is it still profitable today? Can you make a living out of just putting ads on your blog?
To answer that question, watch my video below. It’s like I stripped everything down and show you my Adsense account, with the revenue per mile (RPM) and my earnings below.
You get to see everything, including my Adsense earnings in the video:
How To Monetize With Google Adsense
Watched the video?
Okay, now that you have some numbers going in your head, you’ve got an idea as to whether Adsense is still profitable or not, right?
Short answer – yes. Adsense is still highly profitable and you can make money with it. But it will never be a substitute as my main revenue source. But let’s talk about that later.
Right now, let me show you what you need to start monetizing with Adsense. (It’s simpler than you thought.)
Step 1 – Build A Content Website
Before registering for a Google Adsense account, you’ll need a website up and done. It does not have to be an expensive website. I recommend using a CMS like WordPress to get started, and just buy a WordPress theme on Themeforest or so to get started.
Remember that Adsense and Google love websites that are content-rich, fresh and updated. So expect to create content on a regular basis and more importantly those that provide great value to its readers.
You want to put up a mixture of videos, graphics, and text as your website content.
YouTube Videos as an alternative
If you have a knack for creating videos, you can look at building your content on YouTube as well. The YouTube Partnership Program (YPP) is linked to your Google Adsense account. And this is how many YouTubers built their careers on YouTube – making a living from the revenue share from the ad on their content videos.
However, there is a requirement set by Google before you can enroll in the YouTube Partnership Program. You’ll need to:
- Adhere to every YouTube partner program policies.
- Have more than 4,000 public watch hours in the last 12 months.
- Have at least 1,000 subscribers.
- An Adsense account linked to YouTube.
At this point of writing, the review time for Google to approve you as a YouTube partner takes up to 1 month. That’s a long time, I know. But that’s how YouTube maintains the quality of its partners.
Step 2 – Sign Up For An Adsense Account
Alright, some pointers to signing up with Google Adsense. It’s real easy to get a Google Adsense account, by just signing up.
Then you’ll need to submit your website URL together with a Google account. Once you go through the entire sign up process, Google will usually take a few days to review your application.
Here’s what going to matter:
- Your website has to contain original content. You can’t copy and paste the content in your website.
- Your website has to comply with Adsense’ policies. Generally, that means no negative, sexual, NSFW or offensive content.
- You have to be at least 18 years old. (Still young? Get your parents to sign up for you)
- At least have some content up. (Please don’t try registering with a website that is half done.)
Step 3 – Build Value & Traffic To Your Website
Okay, so with your website up and an Adsense account verified – the goal is to drive as much traffic, no matter the method to your website, right?
Wrong! While building traffic to your website is one of the goals in monetizing with Adsense, it’s very important that you build value for your readers too.
The idea of building a website with thin and lousy content – then driving all sort of ‘untargeted audience’ to your website to make money with Adsense, has worked in the past, but not anymore.
In my experience, it’s best to build a recognizable brand for your website (Google SEO loves brands) and focus it down on a single niche. You may feel like you have to create content for a huge niche to get more visitors, but that isn’t the case.
Take my blog, AudioMentor.com as an example. It’s a blog on music, but I’ve niched it down to focus only on music production.
Bonus Tip: Use Search Engine Optimization (SEO) To Monetize With Adsense
Of all digital marketing methods of getting traffic and making money with Adsense, I would recommend you to use SEO to drive visitors to your website.
Why? Because you can increase your earnings per click (EPC) in Adsense, with search traffic. Let me explain how this works.
Let’s say you have two websites. The first website is ranked for ‘best sedan cars’ and the second website simply generates traffic by showing photos of cars.
The first website will more likely earn you more money, because:
- Advertisers are willing to serve ads for those keywords, so with the competition, the cost of the ad would be higher and your revenue share from the ad is also higher.
- Visitors who search for such keywords and landed on your website has a buying intent and would more likely click on the ads that show up your website.
Step 4 – Promote Your Website Regularly
Relying on SEO alone will take time and effort. You won’t see results immediately. Besides, part of the Google ranking factor is to look at the popularity of your website and the experience of users engaging on it.
This means you have to promote your website.
Once you’re done with creating content, promote it on social media, send the content to your email lists or even run paid ads to drive relevant traffic back to your website.
Conclusion – Should You Go Into Adsense?
If you have digital marketing skills and is already creating content – then, by all means, you could use Google Adsense to monetize your website.
But if you have the intention of quitting your job and do this full-time, I’m against it. Sure, it’s an easy way to monetize your website and content, but the downside is it’s not as lucrative as it used to be. Also, with ads all over your website, you might just be driving people away from your site instead of keeping them engaged.
Rather, I would recommend you to use Adsense sparingly (to make some nice pocket money) but as you drive traffic to your website – look at ways to build a following and eventually start a business on your website, where you perhaps offer certain products or services to your readers.
Would you like to start using Adsense on your website? Try it out and let me know how it goes for you in the comments below.
If you want to learn how to monetize step by step with digital marketing, check out Growth Marketing 360 – our hybrid digital marketing course in Malaysia.