You deserve more customers.

It’s time to show up. There are people who need what you do. Learn how to do marketing (that isn’t selfish) to reach and impact more people.

One-time fee of RM3,599
Ongoing weekly Tuesday classes. Physical classes in August.

What is Digital Marketing?

You’ve probably learnt that digital marketing is the practice of using online platforms like Facebook, Instagram, blogs, and SEO – to get more customers.

Maybe you read that digital marketing allows you to track your customers online and see their movement across websites.

And recently, someone advised you to build sales funnels.

Where do you start?

how-we-define-marketing

Marketers are liars provide value.

Marketing is not a selfish act of trying to empty your customer’s pockets as fast as possible.

We see marketing about reaching and educating people we can help. A transaction happens when we are able to provide value and leave people better than we found them.

In short, marketing creates positive change. When a customer consumes your product or service, do they improve the quality of their life?

Introducing Growth Marketing 360

When we started the course back in 2018, it wasn’t any different from other digital marketing courses in Malaysia. 

growth-marketing-360-lead

We wanted to teach everything we knew – SEO, paid ads, content marketing, social media to web analytics.

But after running few classes, we begin to realize that while most digital marketing courses (like ours) focus on technical know-how, students didn’t see a way to apply them to their business.

They simply experienced an overload of technical marketing.

Why is the course different?

So we redesigned Growth Marketing 360 from what we have learned from our students.

Growth Marketing 360 starts with a clear roadmap – from building your website, generating your first online sale, connecting with audiences on social media, analyzing website metrics, and scaling your business with paid advertising.

Every lesson leaves you with something to apply to your business.

Stay sharp.

On top of everything in Growth Marketing 360 – we conduct online training sessions every Tuesday evening. New students and alumni can join and receive all recordings/materials.

What happens after you click on enrol?

What’s it like?

growth-marketing-framework

When you enroll – first, you’ll be introduced to digital marketing and will work on planning a marketing strategy for your business.

This is when you identify the pain you solve, the type of people who will benefit from what you, and where to reach them.

Lessons: Intro to digital marketing, planning a marketing strategy, designing a customer journey, etc.

growth-marketing-framework
amy-yoga

YogaDose.co – Site by Amy, a former GM360 student.

With your marketing strategy set, we’ll head right out to get your first few customers. Why? Because getting real customers is the only way to prove if your marketing strategy works. 

You’ll learn to build a website (WordPress), complete with the best SEO practices, web guidelines, and focus on promoting your business on a landing page following copywriting and conversion optimization strategies.

Lessons: WordPress development, Search Engine Optimization (SEO), Copywriting, Conversion Optimization.

amy-yoga

YogaDose.co – Site by Amy, a former GM360 student.

online-sales

Once you got your first sale – you’ll move on to build marketing automation for your business through email marketing platforms such as Mailchimp. 

You also learn advanced SEO and begin to sync it with your content marketing and email marketing systems.

Lessons: Email Marketing, Social Media Marketing, Advanced SEO, Content Marketing.

online-sales
paid-ads-gm360

With your business proven, after you have gotten sales and leads for your business, we’ll continue to scale your business through marketing on social media platforms – organically and with paid advertising. 

This includes building audiences and running actual ads on ad platforms like Facebook Ads, YouTube Ads, and Google Search Ads.

Lessons: Paid Advertising, Web Analytics and Creative Marketing.

paid-ads-gm360

Some of the digital marketing tools you’ll work with: 

How is the course conducted?

Everything to do great marketing.

Online Marketing Lessons – 29+ Hours

Lifetime access to an online learning vault, filled with digital marketing lessons, resources, cheatsheets, and downloads – made to ensure you get to work immediately.

We understand that it can be overwhelming to go through more than 80 video lessons. That’s why we have prepared a roadmap, that shows you where to get started – depending on your level.

2 Full-Day Physical Classes

Go through more marketing strategies and tactics, in the discussions during the physical classes.

The course provides 2 full-day physical classes. But, you can come back for class refreshers anytime you need.

Each physical class is limited to 25 participants.

Next Physical Classes: 28th & 29th August 2021
Time: 9AM – 5PM
Venue: SVOFO Training Centre, Sunway Nexis, Petaling Jaya.

Get help with marketing – anytime.

Got stuck when marketing your products or services? Need a second opinion on your Facebook ads?

Reach out to our instructors in our student support group. You’ll have a lifetime access.

Extra stuff to help you succeed.

The nice thing about enrolling in a digital marketing course at LEAD is that you get additional benefits – tools, software, and more!

We strike new partnerships every month – and you get all of them as a student.

divi-builder

Premium DIVI WordPress Theme

Drag-and-drop WordPress theme. Spend less time building your website, and more time reaching your customers.

1-yrhosting

1-year Web Hosting

Pay nothing for hosting to build your website. Transfer to your own hosting when you’re ready.

sitechecker

Sitechecker.pro Premium Account

All-in-one SEO platform for SEO reports, rank & backlink tracker, and website monitoring tool. (1-month)

Will this work for me?

This program covers a lot, but it’s not for those looking for a marketing hack.

This is for business owners, entrepreneurs, artists, makers, builders, and aspiring marketers. 

Our former students are from Heineken, SEAGM, UTAR, Land & General, and more. Some of them are self-employed and business owners. 

Regardless of jobs & industries – the program is for those who want to create positive change in people through products & services their business offers.

Is Growth Marketing 360 for you? Hear from our former student, Amy – who is still active in the community group today.

Individuals who have leveled up.

Margaret Loh
www.gshservice.com

Runs one of the largest tyre service & sales business in Northern Malaysia. She owns the online space for her business with the help of SEO and growth marketing.
Aren, KD Trainer
www.kdtrainer.com
Uses advanced digital marketing and social media strategies to acquire clients. He runs a profitable 6 figure personal training brand.

Jonathan is an assistant manager at Top Glove. On the side, he helps businesses as a copywriter, social media manager, and media buyer.

Zhen Yang – CEO, Engage Blink

Learn about building customer loyalty with a former student, Zhen Yang.

Course Syllabus

You will experience revenue growth in just the first 2 modules.

Module 1: Introduction to Growth Marketing
  • Marketing in the digital world.
  • Understanding your customers (B2C & B2B).
  • Data-driven marketing practice, analytics & tracking.
  • Growth formula.
  • Identify your marketing channels.
Module 2: Conversions & Sales Funnels.
  • Make your first RM100 as a marketer.
  • Developing your sales funnel strategy (Lead magnet, tripwire, downsells/upsells and profit maximizers.)
  • Advanced customer value optimization.
  • Build your landing page in 60 minutes.
Module 3: Build Your High-Converting Website
  • Build a high-converting website (WordPress)
  • Apply analytics to your website.
  • Remarketing tactics for products/services.
  • Hack your landing page growth.
Module 4: Search Engine Optimization & Content
  • Implement content marketing for your businesses.
  • Build your marketing funnel with content.
  • How to rank #1 on Google with SEO.
  • Drive revenue with content marketing strategies.
  • Growth hack your audience list.
Module 5: Build Revenue through Social Media
  • Marketing on social media (Facebook, Instagram & YouTube, etc.)
  • Implement social tools for your business.
  • How to create ‘viral’ content for social media.
  • Growth strategy by going live on social media.
  • 3-steps strategy to avoid social PR disasters.
Module 6: Scaling Your Business with Paid Traffic.
  • Proven Facebook advertising strategies.
  • Google search, display, and YouTube advertising.
  • Building your paid ads sales funnel.
  • Cross-platform advertising strategies.
  • Retargeting, cross-device & cross-platform marketing.
  • Analytics secrets for paid ad campaigns.
Module 7: Email Marketing & Community Marketing
  • Email marketing and list-building strategies.
  • Email copywriting, subject lines & optimization.
  • Measuring success metrics, open/click optimization and result benchmark.
  • Designing retargeting tactics.
Module 8: Advanced Analytics & Landing Page Optimization
  • Uncover more revenue insights with Google Analytics.
  • Goal tracking, micro & macro conversions with Google Tag Manager.
  • Explore multiple tracking & customer behavior tools.
  • Heat-mapping, user tagging, video recording, and content analysis.
Module 9: Beyond a 'digital marketer'.
  • Advanced mobile advertising and attribution.

  • Exploring RTB programmatic advertising – Display, TV, Broadcast, and Retargeting.

  • Direct buys from newspaper and media.
  • Marketing on other platforms.

Live Online Classes

Live online classes are on Tuesdays, 8PM-9:30PM. They are recorded and you can catch up even if you enrolled late.


  • Class #1 – Welcome & intro | 1st June
  • Class #2 – Setting up your website | 8th June
  • Class #3 – Build your sales page & market | 15th June
  • Class #4 – SEO + Content Marketing | 22nd June
  • Class #5 – Customer Funnel & Moving Into Ads | 6th July
  • Class #6 – Social Media Marketing | 13th July
  • Class #7 – Diving into Email Marketing | 20th July
  • Class #8 – Advanced Paid Advertising | 27th July
  • Class #9 – Measuring Your Success | 3rd August
  • Class #10 – Putting Everything Together | 10th August

Physical Classes

During physical classes, we’ll dive deeper into the lessons. It’s also your chance to meet your cohort and get work done.

Date & Time

  • 21st August | 9AM – 5PM
  • 22nd August | 9AM – 5PM

Venue

Sunway Nexis Office Suite,
C-03-01 No1, Jalan PJU 5/1, Kota Damansara,
47810 Petaling Jaya, Selangor

Including all marketing webinars, we’ve conducted at LEAD.
Students receive all future lesson updates.

By head of marketing, Reuben Ch’ng.

Learn digital marketing from a daily practitioner. 

Hey, it’s Reuben Ch’ng.

Head of Marketing at LEAD, Founder at Cat Studio, Entrepreneur

You might recognize me as that speaker or trainer – in some marketing events by organizations like SITEC, Facon & Exabytes.

I’m blessed to have had the opportunity to work with companies such as TNB Malaysia, Nandos, Q-dees, UEM, Media Prima Digital, and Pacific West – grow their revenue with better marketing.

These days, I spend most of my time at LEAD, helping our students grow in their careers and life.

I started like most digital marketers – guessing a lot, trying random tactics, and experimenting.

I’m not here to tell you about some sad backstory. I’ve not found the silver bullet to doing marketing. In fact, our marketing team at LEAD experiments and creates new things almost every day.

But I can tell you what works and what doesn’t – and more importantly, guide you in the right direction to doing marketing that works. Collectively, you’ll be learning from over 10+ years of experience.

This is a cheque from Amazon Affiliates with affiliate marketing. Something you’ll learn in the course too. 

Today, I help businesses to grow their revenue with digital marketing.

Do better with honest marketing.

Get access to the course that would help your business.

Earn a certificate.

A good marketer is one who does things, not the one who owns a piece of paper. That said, we’re happy to award you with a completion certificate – at the end.

HRDF Claimable

LEAD is a HRDF registered training provider. We have trained some of the biggest tech companies in Southeast Asia.

Risk-free.

We don’t offer refunds. Not because we don’t want to. But because digital courses are consumed the moment you enroll.

We think you’ll love the level of support we put into our courses. Our students still receive support and updates, months after they completed the course.

If there’s one thing we can brag about, it is that we’re probably the only digital marketing course in Malaysia that offers support at this level.

Frequently Asked Questions

Q: So many digital marketing courses out there. Why join Growth Marketing 360?

A: What’s the most indispensable digital marketing skill? To put money on the table.

Most digital marketing courses never focus on that and instead, teaches you boring, long-winded ‘digital’ marketing tactics that don’t work.

Q: Can I get the instructor to help me with my business? 

A: Yes, this is what the student support is for. Although, the implementation will have to be done by you.

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