Analyze Customers and Grow Profits

using data analytics

In this free live workshop, you will learn how to analyze customer behaviours. We will look into how to segment customers and predict their behaviour base on how they interact with our company.

Some of the things you’ll learn: 

  • Classify customers into different segements based on their shopping frequency, amount, and their last visit.
  • Create customer score cards to assign strategies based on values 
  • Calculate customer churn rates over time

Date: 10th August 2023 (Thursday)
8:00PM – 9:30PM
Venue: Online (via Zoom)

*We’ll close registration once it’s filled.

What you’ll learn in this workshop?

By the end of the live workshop, you’ll:

  • Know how to collect data for customer analytics
  • Know how to segment customers based on their behaviours
  • Understand how to calculate churn and retain high value customers
  • How to plan a targeted marketing strategies for customers of different value segments.


  • Register and join the online live workshop, with an open mind that is ready to learn.
  • Other than that, all you need is a laptop and internet connection to join this online workshop.

And much more … 

(Free registration is limited. You’ll receive a link to join via email.)

About the speaker

This is an online LIVE workshop – where you will be able to interact with the speaker.
It’s not one of those recorded online workshop.

Dr. Lau Cher Han

Chief Data Scientist

Dr. Lau has trained executives from companies such as IBM, Seagate, Intel, Bank Islam and TNB Malaysia to break into data science, big data and AI.

Through his 20 years of experience in data analytics, database technologies, data mining and analytics – he has also helped over 1000+ individuals to start a career in data science. 

Since we are going to be asked…

Will there be a replay?

It’s called “live” for a reason. We’re not doing a replay. You have to join this live.

Where is this free live workshop held at?
Ok, we believe nobody will ask this. But in case you did click here, this is an online event. Register and log in through the link we send you.
How long is this free live workshop?

We estimate the workshop will take up to 2 hours. Should you stay till the end? Of course! What you learn in this workshop will beat a whole week of tireless Googling.

You’re in good hands  – companies we have trained previously.

Register now – first come first serve

You will receive a link upon registering. Join the live workshop through the link a few minutes before the session.
(Seats are limited. Make sure to register early.)