Free data science live workshop.

How to Use Data Science to Find Profitable Customers

and make better decisions.

Are you able to derive insights that create business value from your customer data? Apply RFM analysis with Python & Excel – to increase your company’s revenue and save cost – as a complete beginner.

*Limited spots available only. Register early now.


23rd June 2021

8PM – 10PM

Online (Zoom)


Customer Growth for Professionals

In this live workshop, experience first-hand how Recency, Frequency, Monetary (RFM analysis) using Python & Excel to transform your growth – no matter the size of your business – to uncover potentials and drive growth.

in-depth customer insights

Smartly identify your VIP customers and make valuable business decisions.

‘One skill that will increase your value and move you up the career ladder.’

“A live workshop – that you leave surprised by what you just did.”

The difference in this live workshop compared to hundreds of other ‘workshops’ is you’ll learn hands-on, via experience of practitioners who works with data every day.


Dr. Lau Cher Han
Chief Data Scientist, Full Stack Developer, Founder at LEAD.


Deep dive – without the fluff.

Don’t go at it alone. Ask the questions that will get you ahead.

Like – Do I need to be data scientist to do this? How much do companies offer with such skills? What’s the best way to get started?

We’ll be happy to share. The more we teach, the more we learn.


What is RFM analysis/model?

RFM (Recency, Frequency, Monetary) analysis is a behavior-based approach grouping customers into segments – used by major companies, usually for two reasons – save cost or to increase income. 

This model has proven to help in segmenting customers, drastically increases revenues and provide smarter decision-making.


I’m an banker, how is this relevant?

Data exists in all professions – whether you’re an engineer, marketer, financial pro, accountant or someone in creative arts.


Identify your most valuble client – for loans, credits, and any financial facilities provided.


Using Recency & Frequecy  to optimize machine utilization, prompt maintenance to help avoid issues, and reporting.


Help to guide your decisions, set priorities, and determine where to invest your time and resources – smartly.


Target your specific audiences based on their online behavior, action, triggers, and sentiments.

Just some of the examples RFM can do at work. And the great thing is – anyone even without a tech background, can actually learn this stuff.

Questions you may have.

Q: Who is Dr Lau?

A: Dr. Lau is a practitioner who trained executives and companies such as IBM, Dell, Intel, Bank Islam and TNB Malaysia to break into data science, big data and artificial intelligence.

Through his 15 years of experience in software development, database technologies, data mining and analytics – he has helped & consulted companies such as Intel, Jabil, HP, the Selangor Government and more. 

Q: Can I get a replay?

A: No. The session is live and there will not be replays. We want to respect those who show up, and prioritise this event for them.

Q: Are there any pre-requisites to join?

A: Yes! Having a growth mindset. This session will serve you best when you’re ready to learn. Otherwise, you only need a computer and an internet connection to join the session.

Q: Where is this workshop held at?

A: This is an online workshop. Call it a ‘workshop’, ‘online seminar’ or ‘Zoom meeting’ – it’s related to the same thing. You’ll receive a link to join after you register.

Q: How long will this event run?

A: We’ve scheduled this to be a 2-hours informative session. However, sometimes life gets in the way and we receive more questions than we planned for. In that case, we usually limit over-runs to no more than extra 30 minutes.

You made all the way here ..  

What are you waiting for, another new year?
(We have a participant limit.)