Digital Marketing Workshop

How To Make Content Marketing Work

We create content every day. Even if you don’t realize it.

Most businesses (maybe you) have created content. But most give up after a while. 

It’s usually because they don’t see a return-on-investment (ROI) with it or they just got bored. 

This webinar – is about rethinking content marketing,  putting back the system in your business and helping you grow revenue with content marketing.

You will learn:

  • How to create a content marketing plan for your business.
  • The 5-steps to driving customer purchases & revenue with content.
  • SEO (Search Engine Optimization) basics for content marketing.
  • How to outsource content marketing – so you spend more time growing your business. 

(You’ll receive a link to join.)

Online workshop starts on:

5th March 2021 (Friday) | 9AM-10AM

Can content marketing grow your business?

Having worked with some businesses – and being a content-hub ourselves, we’ve learnt two things.

The three common reasons why businesses fail with content marketing are:

No consistency, unsure what to create & only talking about themselves.

Content marketing is a wonderful tool to build authority and visibility. Yet, good content are those that make your audience feel something.

Grow revenue with content.

The opportunity is to build an audience who wants to hear from you. 

Work hard to provide them with value. Turn them into true fans. And then it spreads. 

See – marketing has changed. It’s no longer about marketing to people, but marketing with people.

What will I learn in this workshop?

Here’s what’s going to be covered.


Our 5-step content marketing plan, that will help you grow your business, backed by marketing psychology and data.


Linking content marketing to other parts of your digital marketing activity – like paid ads and web analytics.


How to create that matters for your audience. And then outsource the content work – so you can focus on growing your business.


Simple strategies to get your content shared – without having to ‘hustle’ or bothering people. 

Who’s conducting this workshop?


Hey, it’s Reuben. 

I’m head of marketing at LEAD, an entrepreneur and a content marketer for the most part of my professional life. Content marketing is something I’ve done for various niches – in tech, music, the recording industry, early childhood, business, and more.

Some of the companies I’ve trained and worked with include brands like Capitaland, Nandos Malaysia, Ridsect and Heineken Malaysia.

Being a digital marketer who works with paid ads, social media marketing and most of the types of digital marketing, I can confirm that content marketing has stood the test of time.

In this online workshop, I’d love to share case studies from past work and to spread the methods to do content marketing.

Register For The Workshop Now

You will receive a link upon registering. Join the workshop through the link a few minutes before the session.
(Only 100 participants limit to each workshop. Make sure to register early.)

Some questions we normally get…

Can I get the workshop recording?

This workshop will be done live. It will not be recorded for replays. 

Where is this workshop held at?

This is an online workshop. This saves time for you and us.

How long is this workshop?

This workshop will take up to 90 minutes, and maybe longer if help is needed throughout. Should you stay till the end? Of course! You’ll never find another workshop like this.

The companies we have helped at LEAD, include:

heineken-data science-data science 360