Introducing Data Hours, our tech event made for individuals
and business owners who want to break into tech. 


VENUE: LEAD, Johor Bahru.
DATE: 7TH NOVEMBER 2018 (Thursday)
TIME: 7:00PM – 10:00PM

A tech event on Data Science, Big Data, A.I. and Data-Driven Marketing.

LEAD is proud to bring you an event where you’ll discover how companies are utilizing big data and artificial intelligence to make business decisions.

Then discover data-driven digital marketing strategies that you can implement right away as a business owner or marketer.

One Event. Two Topics.

There will also be a chance for you to network with other participants.

Data Science & Tech Immersion

What do data scientists do and how can you be a data scientist? 
If you run a business, how do you apply big data analytics to increase sales, reduce cost or make smarter business decisions?  

In this session, you’ll discover the tools & techniques to using data science and big data from Dr. Lau Cher Han’s experience as a chief data scientist who has helped over 1000s of individuals break into a tech career. 

Learn from real-world case studies; how AirAsia use data science to predict & make smart business decisions.

Learn Data-Driven Marketing Strategies 

With the right data, you can create scalable and repeatable marketing processes that bring in sales for your business. While collecting & analyzing data is your asset, how do you transform it into actionable and effective marketing? 

Learn the data-driven marketing strategies & tools you can use in your business today – no matter the size of your company, to do effective marketing.

Whether you run a business or is someone looking to go into digital marketing, this session will help you become a better marketer.

What You’ll Learn

  • Introduction to the current tech landscape, including programming, data science & digital marketing.
  • How companies are using machine learning & artificial intelligence to gain market advantage.
  • How to break into data science & become a data scientist.
  • What are the technologies you should master today and what technologies should startups adopt in their product?
  • Data-driven marketing strategies and techniques.
  • How REAL digital marketing works, minus the B.S.


Who Should Attend?

Crucial for today’s fast-paced, results-oriented market, the Data Hours is an unmissable event for:

  • Business leaders; MDs, CEOs
  • Tech startups, entrepreneurs & founders
  • Department heads; Data analysts, Marketing & Sales Managers.
  • Individuals looking to break into tech careers.

This session is for people looking to make disruptive changes and growth in their companies and careers. 

The Speakers

Dr. Lau Cher Han
Chief Data Scientist, Full Stack Web Developer

Dr. Lau has over 15 years of experience in data science, big data analytics, software development, and database technologies.

He has trained companies such as Intel, HP, Jabil and Standard Chartered. As a past founding director of Magic Academy, to date, he has helped over 1000s of individuals launch their tech career.


Reuben Ch’ng
Head Of Marketing, LEAD // Entrepreneur

Reuben is a digital marketer and entrepreneur. He specializes in helping companies grow their sales with digital marketing strategies & creative media. His expertise is into digital growth hacking and sales, including SEO strategy, email marketing, digital ads & creative content production.

Some of the names he has worked with & trained, include History Channel, Sony Malaysia, Capitaland, Nandos & more.

Register for Data Hours Event

This is a free event, brought to you by LEAD.
We can only take 50 attendees, so register now to avoid disappointment.