11th – 18th November 2020

LEAD’s 11.11 Deal Week

How can we help people grow – further?

That’s the question we ask in our Monday meetings. So this year, we’re launching two brand new products that will help you gain the momentum and get you to where you want to be.

Data Science Interview Recipe helps you get your dream job and The Headline Kit helps make your marketing work.

The pre-sale deal closes in








Give yourself the gift of growth.

Two New Products. 48% Off.

This year, we focused on building solutions for the biggest problems we get asked.


Data Science Interview Recipe

Get hired as a Data Scientist.

Do companies only hire data scientists with experience? What are your chances as someone new?

For the first time ever, we created a guide to help you get a data science job – revealing the types of questions asked by interviewers and how to nail the interview following our job interview framework.

In Data Science Interview Recipe, you’ll get –

  • 45+ Page Interview Toolkit (PDF)
  • 30 Interview Questions
  • Video Training Included
  • Access to LEAD’s Pro Group

Buy the pre-sale now

RM199 (Normal Price: RM380)

Pre-sale price during 11.11 deal week only. 


The Headline Kit

Create marketing that inspires action.

Write great headlines, and 80% of your marketing would have been done.

The headline is the most important part of any type of writing – whether it is an article, ad, sales copy, blog, landing page, email or business report. Make your marketing effective with The Headline Kit.

In The Headline Kit, you’ll get –

  • 300+ Ready-to-Use Headlines (PDF)
  • 5 Headlines Video Training
  • 5 Instant Copywriting Frameworks
  • Access to LEAD’s Pro Group

Buy the pre-sale now

RM199 (Normal Price: RM380)

Pre-sale price during 11.11 deal week only. 

From the authors:


Dr. Lau Cher Han

Chief Data Scientist, Founder of LEAD.

The most common question I get asked – How do I get a job as a data scientist? Companies seem to only hire people with experience.

Getting hired as a data professional isn’t so much about your certificate, background or age. Yes, experience helps – but what’s more important is your ability to solve problems for the company.

And here’s the thing.

Most interviewers know nothing about data science.

During interviews, they end up asking the standard interview questions. 

There’s a better way to nail an interview. To demonstrate your value as a data professional and present the problems you can help the company solve.

In The Data Science Interview Recipe, you’ll find out key interviewing techniques to demonstrate your value, ask for a bigger salary and get your dream job.


Reuben Ch’ng

Head of Marketing, LEAD, Founder of Cat Insights.

Imagine yourself scrolling on Facebook. What you’re actively doing is scanning for headlines – that attracts you.

Being in a time where we are overloaded with information and content – the only way your ads, content, website or email is going to get noticed, falls to how catchy your headlines are.

But it’s hard to write catchy headlines.

Through our years of doing marketing, we documented and created our own headline templates, swipe files and framework – so whenever we write headlines, we simply pull them up and write away.

The Headline Kit is a guidebook with all our headline templates, cheatsheets and copywriting framework, bundled up – for you.

The first page itself will help you create better headlines – in just minutes.

Access the Pro Group.

Available with Data Science Interview Recipe & The Headline Kit

Publish your work, project and discuss them with other people who share the same interests as you.

The Pro Group is our newest addition, designed for synchronous learning and growth. Your lifetime access to the Pro Group puts you directly within reach of hundreds of smart people at LEAD.


Shortcut your growth.

There are no shortcuts to success. Yet, the guidebook and kit will help you achieve your goals faster than ever.

Data Science Interview Recipe helps you get your dream data science job through our interview guides.

The Headline Kit helps you write catchy headlines in just minutes, so your marketing can be better.

Go deeper with video training.

Available with Data Science Interview Recipe & The Headline Kit

The guidebook, templates and frameworks serve as great starting points for you.

But growth doesn’t stop there. The training videos included are designed to take your knowledge and competencies to the next level.


Frequently Asked Questions

Here are some questions we usually get. If they didn’t answer yours, click here to chat with us.

When will the products be available?

Both products, The Headline Kit & Data Science Interview Recipe will be available for your access on 1st December 2020.

These products are our labour of love – and we appreciate your patience in giving us the time to produce them.

When will this deal be available again?

We don’t run discounts at LEAD, because we know the value of our courses and products. The 11.11 deal is a pre-sale.

The products will still be available after the 11.11 deal week but offered at its normal price.

The LEAD’s Pro Group is new. What is it?

We learn best when we teach. The Pro Group is our version of a discussion forum, where you join to give. The more insights you give in the group, the more knowledgeable you’ll become.

What is your refund policy?

We don’t accept refunds on the sale of digital products unless it’s stated. Here’s why: With physical products, the seller gets to keep the original value of the product when returned. With digital products, a return is a loss to the seller. We’re sure you understand.

Rest assured. We put in lots of time and effort to make our materials work for you. So instead of refunds, we would ask you to ask questions and participate in the Pro Group, to go after the goals you want.