What are “clicks”? And how to get the “clicks” you need in Malaysia.

“Clicks” are basically, the number of times a person clicks on each article/post.

They are also known as “click-through rates” or “impressions.”

This is the number of clicks divided by the number of impressions per ad.

How do click-through rates affect business owners in 2021?

Headlines apply to billboards, articles, emails, websites, and even text messages.

These posts require click-through rates AKA “clicks” for you to accurately measure the interaction between you and your target audience, visitors, and readers.

This is why conversion, conversion rates, and conversion tracking should be a priority for you.

So, if your personal/business brand involves making posts or garnering attention, this probably applies to you.

Here’s why conversion should be a priority for you.

Let’s break “clicks” down further

Content

 

When it comes to writing content one must be very focused on the content and the message they are trying to share with their audiences.

The first step is to figure out what your audiences actually want to read once you’ve done that you will be able to curate content that is attractive to your audiences.

What knowledge can you share?

This makes it easier for you to connect with your visitors and basically give them a reason to be interested.

For example, if you are a young individual trying to break into the fashion market, you would potentially start a blog or email blast which makes content on styling.

This could include, how you one can implement the latest fashion trends into their daily life, for example.

In this situation you would have potentially gain audience insight, via your Instagram stories, for example, to find out what your viewers or supporters genuinely want to read about and what they want to learn more about from you.

This will help you with your content strategy, the form of media (blogs vs videos), and to figure out your goal.

Once you have decided what kind of content you want to create the next step is making sure it works.

This is the first phase of your strategy.

Once you have decided what kind of content you want to create the next step is making sure it works.

A lot of content creators think that just by writing down what they would’ve said on the live stream that they are creating usable user-friendly and effective content.

But there is an art to writing a copy or a blog post or an article.

You need to make sure that your formatting looks great, your images compliment your words, and that your words actually make sense.

A tip would be to write out your blog post, send it to your editor or a friend who seems to be better at language and writing than you, and get their honest opinion on how it reads.

Does it connect your audience?

Does it answer the question that you were aiming to answer in the first place? Is this relatable?

What will people gain by reading this piece that they couldn’t have already gained from scouring the Internet?

Once you’ve addressed all these questions and are certain that you are ticking all the right boxes can you move on to the next step.


Headers

The headers are what makes your blog “sellable.” You could have the best article written and if your header is less than ideal, no one is going to click on it.

As much as we “don’t judge a book by its cover” we really do.

Think about it when you’re in the middle of the workday and you’re scrolling through Instagram on Facebook and you see a BuzzFeed post you can’t help but click on.

You need to know, for some reason, for whatever reason, you need to know what kind of onion you are.

So, you click it.

You go through the article and you do the little quiz.

At the end of it, you just stare at your results disappointedly, you didn’t think you were a spring onion.

Then you realise, “why does it matter what kind of onion I am? I have a deadline in 3 hours and I’m here scrolling?”

And that is the point, “what kind of onion you are” never matters.

What matters is how you phrase it.

How do you convince other people that it’s important?

How do you command people’s attention?

Your content doesn’t actually matter as much as you think.

Even if it’s a terribly written article but you’ve got a great title, people are still going to click on it and therefore increase your engagement.

Crafting

 

When it comes to writing a piece of content, it’s important to look at how you craft it.

If you know you don’t have the skills that always remember that there are other options you can use websites such as Upwork, Fiver, and Freelancer to find ghostwriters who are highly equipped to write this for you.

You only have to give them a brief on what you’re looking for, who your target audience is, and when you’d like it posted and they pretty much can handle the rest.

It’s important to remember that you will have to do your SEO yourself as some ghost-writers do not provide this service.

So, it’s important to write a comprehensive expectation list for your potential ghost-writer.

This includes adding keywords, using google analytics, and websites such as Frase.

If you plan on writing this yourself it’s important to remember to craft a plan for yourself.


For example, here’s my plan for this blog post:

Intro – What are “clicks”?

– Does this apply to you?

Main – Break it down

~ blogs

~ headers

~ crafting

~ clicks

Conclusion – Call to action


This will make it easier for you to keep track of your thoughts, add new ideas, and make sure the flow of your piece works.

If your vocabulary isn’t as expansive as you would like it to be. remember to use the thesaurus, I recommend thesaurus.com.

But always remember that not every word can replace another, context matters!

Formatting is another important aspect of blog/article/email writing.

It truly matters how easily your reader can comprehend, read, and understand your article.

For if this is your sales funnel, it increases the likelihood that they will action your call to action.

There are many tutorials on how to apply formatting online depending on your website.

If it’s one of those things that you can’t seem to wrap your mind around, hire someone.

You can find someone online, easily, in the same fashion that you would hire a ghost-writer.


Clicks

So coming back to click-through rates AKA clicks.

For many companies, every article or blog post you post requires engagement for your ads to work or for your email marketing to work, which is basically your sales funnel at the moment.

This is your strategy.

If this is the case for you then your engagement or click-through rates are what matters the most.

The click-through rates are what will convert your visitors to your clients.

So, it really does matter how you promote or label this content.

What I’m referring to here are headlines.

How do you write an attractive headline?

You can easily write an attractive copy, but how do you sell it?

There are a million search results for every question on google.

How do you make yours stand out?

So many good books that made no money the first time they were published made millions after being revamped.

For a lot of them, it meant just changing the cover but for nearly all of them, it meant changing the title.

When it comes to SEO though remember that there is a difference between local SEO and SEO:

Traditional SEO focuses on improving your site’s visibility on a national or global scale while local SEO allows you to capture local search territory to connect with searchers in your area.

Here is an example of a Malaysian Headline that has a high SEO standing, leading them to get a higher number of “clicks.”

If you dissect this headline you can see a couple of main things:

1. Location
They’ve added a localised aspect to increase their local SEO ranking.

2. Direct
They’ve told you exactly what you can find by clicking their link.

3. Specific
It is specifically, 10 restaurants and food promos within the area.

4. Trustworthy
You don’t see any gimmicks in the title that you know are, well, gimmicks. You trust the headline enough to read the article.

Your headline matters; give it the time of day.

So, what do you do now?

Take up an online course.

Isn’t that usually the answer nowadays? There are so many courses available to you.

You can make yourself a brilliant copywriter before you know it.

Whether you’re a beginner or an expert, you always need to brush up on your skills.

Having been a writer for the last seven years, I can attest to that.

Download The Headline Kit at your convenience and make those headlines shine.

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